Provider inMarket uses retailer CRM and app data to determine sales impact.The original promise of beacons was real-time, in-store marketing. However, these days it seems that beacon installations are increasingly driven by analytics and attribution.
Making the argument for the… Readmore
Get to Know: Tile CMO Simon Fleming-Wood
In November of last year, Simon Fleming-Wood was named CMO of Tile, the company behind RFID hardware devices designed to help users keep track of things like lost keys or phones. In his… Readmore